About Me
I’m a Designer working at the intersection of design and technology.
I have worked with both start-ups and Fortune 500 companies to refine their branding and reach optimal communication. Pathways are developed to create a visual and narrative identity that speaks to the audience by articulating company culture, style, and philosophy – improving awareness and making connections.
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My work as a product designer involves collaborating with cross-functional teams to identify and solve complex problems, from ideation to implementation. Throughout my career, I've had the opportunity to work on a variety of projects, from consumer mobile apps to web platforms and enterprise software.
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Communication Languages
Ü
Hindi
f
Gujarati
A
English
Top Skill Set
Ethnography,
Anthropology,
User Research,
Persona,
User Flows,
Information Architecture,
Wireframes - Low and High,
Usability Testing,
UI Designing,
Heuristic Evaluation,
AB Testing,
User Analysis
Education
I graduated from Ifcowala Santram College of Fine Arts, Gujarat in Applied Arts faculty.
Class of 1998
Learned professional courses from Apple Industries Ltd. Gujarat Honors Diploma in Systems and Management
Class of 1999
Xplora DesignSkool Masters in Web, Graphic & Animation
Class of 2000
Human Factors International in Centered User Analysis
Class of 2017
Google Certified UX Designer
Class of 2024
I believe in
Doing what’s promised
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Born in India, I was raised with a cultural emphasis on outspokenness and straightforward communication. When I make a promise, you can trust that I will do my best to deliver.
Lifelong learning
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The phrase "perpetual learning machine" from the Aghor Nagara Vage of Mohanlal Agrawal really resonates with me and describes my approach to life and work. If there's something I don't know, I'll make it a point to learn and apply it.
Helping others to succeed
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Throughout my career, I've been fortunate to have excellent people supporting me, and I want to pay it forward. I've had the opportunity to help people transition from development to design and have mentored others on topics such as career planning, building a design portfolio, and freelancing.